{"AttractionID":"Attraction_A13020000G_000133","AttractionName":"南投：臺灣菸酒(股)公司埔里觀光酒廠","AlternateNames":[],"Description":"【評鑑有效期間：2025/04/29~2028/04/28】  本廠秉持「文化釀酒‧藝術觀光」的經營理念，帶您體驗釀酒樂趣：一粒米釀成一滴酒。讓您瞭解釀造工藝與酒文化，引導您品嚐狀元紅、女兒紅與酒香美食，建立健康飲酒之道。埔里酒廠至今（1907年創廠）已走過百餘年，多年來埔里酒廠從過去所堅持的理念「釀好酒酒釀好 好釀酒」，到今日的使命「提釀文化豐采傳承歷史酒香」，這一路走來埔里酒廠將酒融入文化與藝術層面，付予「酒」新的生命力、活力與文化與藝術面，所以於85年成立全國首座的「酒文化館」，讓遊客體驗埔里不一樣的酒鄉風情，讓「酒」不只是酒，而是有具有文化性、藝術性與教育性的文化產品。而埔里酒廠這些年來的努力，更是要將埔里營造成「台灣紹興酒故鄉」，讓遊客來到埔里就能體驗「眼觀酒色」、「鼻聞酒香」、「口嚐酒味」的台灣酒鄉風情。埔里的好山好水，並以美酒(wine)、水(water)、氣候(weather)與美女(women)聞名，這“四個W”一直是埔里人最引以為傲的文化特色，埔里擁有最優質潔淨的“台灣第一水愛蘭甘泉水”，以及得天獨厚的氣候條件，再加上埔里酒廠精湛的釀酒手藝，始能釀造出名聞中外的“埔里美酒”。埔里酒廠秉承著“文化釀酒藝術觀光”的傳承與經營理念，營造“紹興故鄉”在埔里生根發展，埔里酒廠不僅已經是屬於地方的一個活產業文化，更已成為一個具有酒歷史內容的產業體，讓人一踏上埔里土地就能深深感受大自然風情與人文氣息!臺灣菸酒股份有限公司推動「觀光工廠風華再現改造計畫」，投入經費整修改造埔里酒廠，以嶄新台酒旗艦館面貌歡迎全國遊客蒞臨埔里酒廠，體驗紹興酒鄉的獨特魅力。依據經濟部工業局統計111年度埔里酒廠在全台165家觀光工廠中產值名列第2名、來客數名列第3名，更榮登111年度《網路溫度計民調中心》旅遊數據-觀光工廠知名度(60.8%)與參與度(42.4%)雙料冠軍，但台酒不滿足現狀，不畏疫情逆勢操作，台酒旗艦館以埔里酒廠的核心特色及價值進行翻新再造，旗艦館1樓新設小型紹興酒生產線，完整呈現生產製程，參觀者可近距離一覽釀造過程，深具產業文化及教育價值，賣場採開架式營運，營造優雅明亮的陳設空間，規劃精品酒區、生技區、酒禮盒區等提供遊客參觀選購。旗艦館2樓有相當受歡迎的酒甕隧道、紹興故事館、文化感受區、農田氣氛區，從紹興酒文化史、歷年產品、獲獎大紀事等，充份展現紹興酒故鄉在埔里的酒香產業魅力。 ♦飲酒過量，有害(礙)健康♦♦喝酒不開車，開車不喝酒♦♦未滿十八歲禁止飲酒♦","PositionLat":23.97147,"PositionLon":120.95941,"Geometry":null,"AttractionClasses":[14],"ServiceTimeInfo":"全年無休(除夕例外)，平日 9:00-17:00，假日 9:00-17:30","TrafficInfo":"1.開車從國道三號(南下或北上)→霧峰系統交流道→國道6號→愛蘭交流道下→埔里中山路→埔里酒廠      2.高鐵台中站→南投客運（往埔里）於埔里酒廠下車","ParkingInfo":"","Facilities":[],"ServiceStatus":1,"IsPublicAccess":1,"IsAccessibleForFree":1,"FeeInfo":"免費入場","PaymentMethods":[],"WebsiteUrl":"https://event.ttl.com.tw/pl/","ReservationURLs":["https://event.ttl.com.tw/pl/"],"MapURLs":["https://goo.gl/maps/XG1APqoRz9v4QXWd6"],"SameAsURLs":[],"VisitDuration":null,"AssetsClass":null,"Tags":[],"Remarks":"","UpdateTime":"2026-03-25T11:34:20+08:00","PostalAddress":{"City":"南投縣","CityCode":"10008","Town":"埔里鎮","TownCode":"10008020","ZipCode":"545","StreetAddress":"中山路3段219號"},"Telephones":[{"Tel":"(049)2984006","Ext":456}],"Images":[{"Name":"南投：臺灣菸酒(股)公司埔里觀光酒廠","Description":"南投：臺灣菸酒(股)公司埔里觀光酒廠","URL":"https://www.taiwanplace21.org.tw/factoryupload/Factory/Factory230822021329_I0.jpg","Width":null,"Height":null,"Keywords":[]},{"Name":"埔里酒廠台酒旗艦館","Description":"埔里酒廠台酒旗艦館","URL":"https://www.taiwanplace21.org.tw/factoryupload/Factory/FacImg230822032616_P0.jpg","Width":null,"Height":null,"Keywords":[]},{"Name":"曲水流觴-酒神廟","Description":"曲水流觴-酒神廟","URL":"https://www.taiwanplace21.org.tw/factoryupload/Factory/FacImg230822030536_P0.jpg","Width":null,"Height":null,"Keywords":[]},{"Name":"靜思亭","Description":"靜思亭","URL":"https://www.taiwanplace21.org.tw/factoryupload/Factory/FacImg230822031157_P0.jpg","Width":null,"Height":null,"Keywords":[]},{"Name":"旗艦館精品區(1)","Description":"旗艦館精品區(1)","URL":"https://www.taiwanplace21.org.tw/factoryupload/Factory/FacImg230822031533_P0.jpg","Width":null,"Height":null,"Keywords":[]},{"Name":"旗艦館精品區(2)","Description":"旗艦館精品區(2)","URL":"https://www.taiwanplace21.org.tw/factoryupload/Factory/FacImg230822031606_P0.jpg","Width":null,"Height":null,"Keywords":[]},{"Name":"台灣紹興酒故事館","Description":"台灣紹興酒故事館","URL":"https://www.taiwanplace21.org.tw/factoryupload/Factory/FacImg230822031919_P0.jpg","Width":null,"Height":null,"Keywords":[]},{"Name":"酒甕隧道","Description":"酒甕隧道","URL":"https://www.taiwanplace21.org.tw/factoryupload/Factory/FacImg230822032008_P0.jpg","Width":null,"Height":null,"Keywords":[]},{"Name":"酒文化感受-農田氣氛區","Description":"酒文化感受-農田氣氛區","URL":"https://www.taiwanplace21.org.tw/factoryupload/Factory/FacImg230822032259_P0.jpg","Width":null,"Height":null,"Keywords":[]}],"Organizations":[{"Name":"經濟部工業局","Class":"Provider","TaxCode":null,"AgencyCode":"A13020000G","URL":null,"MobilePhones":[],"Faxes":[],"Email":null,"Telephones":[]}],"LocatedCities":[],"SocialMediaURLs":[]}