「火旁龍」就是苗栗行銷客家元宵節慶而迎龍的在地獨特民俗，亦是臺灣舞龍文化的代表。至1989年辦理迄今，獨特的客家苗栗火旁龍文化已成功吸引了全國民眾的目光，甚至引起國際注目，逐漸從早期的地方民俗活動，蛻變成為臺灣四大地方元宵節慶文化，而後成為「客庄十二節慶」元宵民俗活動。近年來，苗栗火旁龍活動已經成為展現客家龍文化的重要指標，以發展地方觀光旅遊，追求經濟發展，吸引觀光人潮，以龍文化造鎮與景點打造，行銷苗栗客家傳統龍文化。
「苗栗火旁龍」系列活動依序期程，大抵可劃分為四大主題，分別為祥龍點睛˙舞龍競技、民俗踩街、火旁龍之夜、化龍返天暨客家特色商品展。每年的活動可謂推陳出新，目的都在於吸引遊客一同共襄盛舉。而近幾年為推展在地觀光國際化，並順應國際環境資源永續發展之潮流，「苗栗火旁龍」逐步朝向觀光化發展，並於民俗踩街及火旁龍之夜，邀請國內外的表演團體，連袂出席參與火旁龍年度盛事，精彩的表演、恍如置身國外嘉年華派對。
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